“We’re getting to a size where it’s worth really taking a careful look at what are all the things that we can do to make social media the most positive force for good possible,” Facebook Chief Product Officer Chris Cox told TechCrunch about the company’s new milestone. Thirteen years after launching and less than five years after hitting 1 billion, Facebook now has 2 billion monthly active users.
Facebook wants people to celebrate with a personalized “Good Adds Up” video they can make and share here. Meanwhile, Mark Zuckerberg played it cool with this brief announcement message.
Two billion makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.
Facebook’s growth the last half decade has been fueled by the developing world. The company has relentlessly optimized its app for cheap Android smartphones and low-bandwidth connections. It’s added 746 million users in Asia and the Rest of World region since hitting 1 billion users total. Meanwhile, it only added 41 million in the U.S. and Canada.