Singer and Actress Selena Gomez on Monday was unveiled as the brand new face of Puma joining other celebrity designers including her boyfriend The Weeknd, and Rihanna.
She announced the partnership on her Instagram with the caption:
Officially a part of the fam @puma#pumapartner
Selena’s boyfriend The Weeknd broke the news on his Instagram page, with the caption:
‘welcome to the fam, @selenagomez’.
‘It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.’
Adam Petrick, Global Director for Brand and Marketing for PUMA, added:
‘Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model.
She made the brave revelation last week that she’d undergone a secret kidney transplant earlier this summer as she continues to battle Lupus.
The singer, 25, smoldered in a selection of sporty campaign images released by the brand as it celebrated their forthcoming long-term partnership.
Selena said in a statement: ‘Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion.