Rihanna Shades “Make Up For Ever” For Comment On 40 Shades Foundation

Rihanna’s decision to create 40 shades of Fenty Foundation has gathered several positive reviews because of its consideration of all skin types; including Albino and People of colour.

Other brands are definitely taking note of the viral launch, compared to the past where big cosmetics brand put the shades for black women into least consideration or even not at all, the Fenty Beauty line was a breath of fresh air. This move has inspired other brands to become more conscious of darker shades.

Another beauty brand, ‘Make Up For Ever’ recently took to their Instagram to post a flat lay of their own foundation line, which admittedly includes a very wide range of colors.

With the caption,

“40 shades is nothing new to us -👄- Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone. . .
#makeupforever #motd #lotd #makeupinspo #flawless #beyou #ultrahdgeneration”

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The caption however didn’t go down well with Rihanna as she felt a reference to her own Beauty Line; Fenty Beauty. She was quick to comment on the photo, writing, “lol. still ashy” and “shook.”

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