Billionaire businessman and rapper, P Diddy has been rumoured to hatch plans; if not already on the pipe line to sign the young black boy whose campaign picture for H&M went viral after the child was seen wearing a jumper with the slogan ‘Coolest monkey in the jungle’.
Diddy wasted no time to respond to the advert which he described as racist, he is reported to have offered the little boy a $1 million modelling contract for his Sean John brand.
The Weeknd also, has reportedly confirmed he was never working with H&M again; the swedish brand whom he debuted his line with in 2017 after the clothing store was forced to apologise for their racist advert.
In a tweet the singer wrote;
‘Woke up this morning shocked and embarrassed by this photo’,’I’m deeply offended and will not be working with @hm anymore’.
Diddy also posted a picture of the boy with the caption reading ‘Coolest King in the world’.