New Video: Kendrick Lamar – ‘DNA.’

Hot off a headlining set at Coachella, Kendrick Lamar unleashes the cinematic video for his latest DAMN. single, “DNA.”

Directed by Nabil and The Little Homies, the clip opens with K-Dot hooked up to a polygraph in front of a cocky character played by actor Don Cheadle.

“Kendrick Lamar,” says a suited Cheadle. “Two first names, huh? What the fuck is up with that? You know what DNA stands for? Dead Ni**er Association.”

But when Kendrick’s “DNA.” begins, it blares a shock through Cheadle’s body as the polygraph needle shakes. Then, Don and Dot begin rapping along to the Mike WiLL Made-It-produced banger.