London-Based Alternative Soul Sensation Zubi Unveils New Single ‘Lifestyle’ + Announces ‘Journey To Idan’ Ep

Boasting over 250 million global streams, and nearly a million monthly listeners on Spotify alone, London-based alternative soul powerhouse ZUBI stands poised to step into the limelight from his erstwhile under-the-radar acclaim with his highly anticipated upcoming EP Journey To Idan that arrives on October 13 in partnership with renowned independent label emPawa Africa. As an evocative glimpse into the upcoming project, the Hungarian-Nigerian musician is releasing an exquisite new single titled ‘LIFESTYLE’ today (September 15). Eloquently encapsulating Zubi’s philosophy on life, the glorious new track speaks to embracing life’s journey, and its myriad of challenges and celebrations.

Written and composed by Zubi, with his long-time collaborator Iordan Adrian handling production and audio engineering, ‘Lifestyle’ is a story of perseverance, and finding hope even amidst despair and uncertainties. Driven by his captivating vocal performance, and evocative songwriting, with lush guitars, atmospheric synths, and rhythmic drums serving as the perfect musical landscape, Zubi bares his soul to the listener, while providing a beacon of hope in uncertain times. As the soulful troubadour puts it, “Lifestyle is basically about how no matter the situation, I will rock with it, and enjoy the ride. Good or bad, I will add it to my coat of many colours, turn my lemons into lemonade, and enjoy the ride”.

Hailing from the pulsating heart of Abuja, and deeply influenced by his formative musical years in Budapest, Zubi exudes a unique blend of soulful depth with raw authenticity. Rather than being constrained by genres, Zubi seamlessly crafts his own musical narrative, which sets himself apart. With over 250 million streams worldwide, his music echoes not just within Hungary and Nigeria, but resonates powerfully across Eastern Europe and the Middle East, with his new EP set to spread Zubi’s timeless music to the rest of the world. Now based in London as he charts the next phase of his journey, Zubi’s innovative spirit remains untamed by boundaries, and is fuelled by his creative ingenuity.

Idris Omotoso

The Guy That Does it ALL.

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