The journey has officially begun.
Soundcity On Tour 2026, Nigeria’s premier campus entertainment experience, has kicked off in spectacular fashion, delivering unforgettable moments, electrifying performances, and an unmatched atmosphere at its first two stops — Pan-Atlantic University and Olabisi Onabanjo University.
Presented by Bigi and Fearless Energy Drink, this year’s edition promises to be the biggest yet as the tour makes its way across 20 tertiary institutions nationwide, bringing music, entertainment, youth culture, games, brand experiences, and unforgettable memories directly to students where they are.
The reception at both PAU and OOU has been nothing short of phenomenal. From packed venues and energetic crowds to engaging activations and immersive experiences, students have once again demonstrated why Soundcity On Tour remains one of the most anticipated youth and campus engagement platforms in Nigeria.
For years, Soundcity Africa has remained at the forefront of youth culture, entertainment, and lifestyle, consistently creating platforms that connect brands, artists, and young people in meaningful and authentic ways. The early success recorded on this year’s tour is a reflection of the planning, dedication, and collaboration of a highly committed team working tirelessly behind the scenes.
Leading the charge is Adedeji Adeniji, Executive Producer of Soundcity On Tour, whose vision, leadership, and commitment to excellence continue to drive the growth and impact of the platform year after year.
Special recognition is also due to Idris Omotoso, whose role extends far beyond digital production. Working across multiple departments and coordinating with various units, Idris has played a critical role in ensuring seamless execution, alignment, and communication across the entire project, helping to bring the Soundcity On Tour experience to life both on-ground and across digital platforms.
The creative and operational execution of the tour continues to be expertly driven by Samson Say, Director of the Tour, whose production expertise and creative direction have helped shape an engaging and memorable experience for students across every stop.
A special commendation also goes to Damola Titiloye, Tour Manager and Producer, whose attention to detail, logistics coordination, and operational oversight ensure that every campus activation runs efficiently and successfully.
The visual and experiential elements that audiences encounter across the tour have been expertly managed by Hope Egbe, whose work in event content management, venue displays, branding assets, and audience-facing visual materials has played a significant role in elevating the overall production quality and brand experience.
Behind the scenes, Moyo Shomade, Backstage Manager, deserves special recognition for ensuring smooth talent coordination and management throughout the tour. Her ability to manage artist logistics, schedules, and backstage operations has been instrumental in maintaining a seamless experience for performers, guests, and production teams alike.
The technical excellence of the tour remains in the capable hands of Femi Dahunsi, Technical Manager, whose dedication and expertise ensure that every stage, sound, lighting, and technical component operates to the highest standard.
Recognition must also be given to Fabuyi Adeniyi, whose versatility and commitment have seen him contribute across multiple aspects of the project. From planning and coordination to execution and support, his contributions continue to strengthen the overall success of the tour.
Together with a passionate and hardworking production crew, content teams, technical teams, logistics personnel, and support staff, they have collectively created an experience that continues to resonate with students and reinforce Soundcity’s position as a leader in youth engagement and entertainment.
With PAU and OOU successfully completed, attention now turns to the next highly anticipated stop — University of Lagos. Expectations are already sky-high, and if the first two campuses are any indication, students can look forward to another unforgettable experience filled with music, energy, excitement, and memories that will last long after the tour moves on.
As Soundcity On Tour continues its journey across Nigeria, one thing is becoming increasingly clear: this year’s edition is bigger, bolder, and more impactful than ever before.
Students and fans are encouraged to stay connected and follow the journey for exclusive content, campus updates, behind-the-scenes moments, artist announcements, highlights, and much more.
Follow:
- Instagram: @soundcityafrica
- X (Twitter): @soundcitytv
- All other platforms: @soundcityontour
The tour has only just begun. Twenty campuses. Countless memories. One unforgettable journey.
See you on campus.
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