Kenya Breweries Limited (KBL) mainstream spirits brand, Chrome Trademark, has announced a brand new partnership with popular Gengetone artist, Moses Otieno, better known by his stage name, Fathermoh.
This partnership was announced by way of an event on the brand’s Street Filosofia Sherehe Mtaani circuit, which made a stop at Thika Town on Saturday, 2 September 2023.
The Thika Town event took place at King’s Cup Lounge, and saw Fathermoh take to the stage alongside other big names in the Kenyan entertainment space, such as Nviiri the Storyteller, Ndovu Kuu, Ssaru, Breeder LW alongside DJs Kalonje, Hefe and Maddz.
The Sherehe Mtaani parties are in line with the Chrome brand’s objective, which is to reinforce its position as the most trendy, vibrant and aspirational mainstream Kenyan spirits brand by building a unique point of differentiation from the rest, as well as staying at the forefront when it comes to channelling the newest, freshest trends in Kenya’s dynamic urban culture.
Said Chrome Brand Manager, Lilian Mbugua, speaking on the event: “The Thika Town edition of Sherehe Mtaani was a night of non-stop entertainment, with a lineup that featured some of the hottest names in the Kenyan music scene. It was an electrifying atmosphere filled with good vibes and great music. Chrome’s partnership with Fathermoh is set to bring a new level of excitement to the Chrome brand universe. It is also a statement of our commitment to staying ahead of the curve and embracing emerging trends in Kenyan culture. With each Sherehe Mtaani event, we continue to solidify our position as a leader in the mainstream spirits market. The brand’s dedication to creating unique experiences for its customers is sure to keep them alive to developments in the brand’s story.”
Overall, the Street Filosofia Sherehe Mtaani circuit parties are a way for the Chrome brand to connect with its core audience and build brand loyalty among the vibrant urban Kenyan culture and the people and groups that shape it. With each successful event, they are cementing their status as one of Kenya’s most trendy and aspirational spirits brands.