AKA has reached a higher level of success as a South African rapper. You’d think the next step is to start his own record label and sign new talent like how other SA rappers who felt they had made it did. Not so fast, AKA reveals why he won’t be signing any artists.
AKA says there are three main reasons why signing artists is not for him. “No, I’ll never…. I do not want to be responsible for anybody’s life,” he said with conviction.
AKA says some rappers are able to sign and start record labels but not him. “You become responsible for their entire life, that means you’re going to be responsible for their fridge. You become responsible for their petrol….Do you know how much it costs to break a new artist?,” AKA said.