The Super Bowl LVI Halftime Show, featuring Dr. Dre, Eminem, Snoop, Kendrick Lamar, 50 Cent and Mary J. Blige, was one to remember, and a triumphant moment for the culture that JAY Z, the NFL’s Live Music Entertainment Strategist, reportedly had to fight for.
During an interview with TIDAL’S Elliott Wilson, which ran on Friday (March 4), Snoop recounted the big moment and Hov’s ultimatum to make it happen. “Jay was the first one that came to the dressing room when I got offstage,” Snoop recalled. “We had 300 Entertainment CEO Kevin Liles in there. Kevin Liles had Jay on FaceTime, trying to show him where we was at. So then he came down, and soon as he came in he hugged me. We hug each other tight. It was as if we won a championship. Like, you know when you’re genuinely happy for each other? People don’t understand, me and him are the ones. He’s the one on the East. I’m the one from the West.”
Snoop added, “We love each other. Like, not secretly, like publicly, we love each other. It is what it is, so it’s like for him to go to bat for us and tell the NFL, ‘Fuck that. They perform or I quit,’ that was the most gangster shit out of everything. Then with attire and kneeling and all this … you can’t wear your gang bang shit? Jay-Z hit me like, ‘Wear what the fuck you want to wear. Peace to the Gods.’”
Back in August 2019, JAY-Z and Roc nation made a deal with the NFL to oversee the League’s entertainment options including the Super Bowl halftime show.
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