In a bold and strategic move to position his independent label as a powerhouse in Africa’s fastest-growing genre, Segun Ojo, the visionary CEO of Badtype Music, is stepping up with a mission to redefine the future of Afrobeats. With a clear focus on quality, talent development, and global reach, Badtype Music is carving a new lane in the industry—starting with the signing of two standout rising stars: Hollamilez and Small Say.
As Afrobeats continues to command the world’s attention—from Lagos to London, Accra to Atlanta—Segun Ojo is seizing the momentum to build a label that goes beyond trend-chasing. “At Badtype Music, we’re not just signing artists—we’re building a legacy,” says Ojo. “The world is watching African music like never before, and we’re making sure our artists are not just in the room, but leading the conversation.
With the ink barely dry on their contracts, Hollamilez and Small Say are already making waves. Hollamilez, known for his soulful delivery and infectious hooks, brings a refreshing blend of street-savvy lyricism and global appeal. Small Say, on the other hand, is a firebrand of raw talent and charismatic energy, representing a new wave of Afrobeats swagger that resonates with the youth. Backed by Badtype Music’s in-house production, branding, and marketing teams, both artists are being groomed for chart dominance and cultural impact.
Badtype Music has earned early industry attention for its commitment to excellence, with a roster of producers, A&Rs, and creatives dedicated to bringing the best out of every artist. The label’s infrastructure is designed not just to push singles, but to nurture full-fledged careers that transcend borders. Segun Ojo’s approach emphasizes creative freedom, authentic storytelling, and a strategy that fuses local relevance with global ambition.
“We believe in artist-first development,” Ojo adds. “The goal is not to ride the Afrobeats wave—it’s to expand it. Hollamilez and Small Say represent the next generation of sound, style, and substance.”
With multiple projects lined up for release later this year, including solo singles, collaborative features, and high-production music videos, fans can expect to hear a lot more from the Badtype Music camp. The label is also in talks with international distribution partners and tour promoters, further signaling its intention to break into the global market.
As Segun Ojo and Badtype Music set their sights on the top, the energy is undeniable: a new era is here, and it’s loud, proud, and unapologetically African.
Media Contact:
Badtype Music PR Team
📧 btmcompany22@gmail.com
📍 Lagos, Nigeria
📞 +234 (0) xxx xxx xxxx
Follow @badtypemusic on all platforms for updates.
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