Event organisers and music promoters in Rwanda will have to rethink their strategies and planning skills, if two major events that were scheduled over the weekend in Kigali are anything to go by.
Less than 50 people showed up for Nigerian 2face Idibia’s (2baba) concert at Kigali Serena Hotel on Friday.
The singer shook hand with every reveller as he began his performance. / Julius Bizimungu.
The RnB and afrobeat superstar had been brought in by Belinda Umurerwa, under her events company, Kigali Entertainment Promoters, but what happened on the day left behind many lessons for show organisers.
All was not well as the organisers failed to convince people to attend the show, which many attributed to poor timing and planning.
The much-talked about show was the second show in town for the African Queen singer since 2006.
The concert, which was supposed to start at 6pm, started at 10p.m with almost an empty venue to welcome the singer.
Among the crowd, there were many journalists. / Julius Bizimungu.
The organiser of the show, Belinda Umurerwa (L), with disappointed members of 2face Idibia’s management team. / Julius Bizimungu.
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