After weeks of dominating TikTok, garnering over 9,000 user-generated videos, and a staggering four million views on the platform, vibrant UK-based Nigerian afrobeats sensation oSHAMO has officially released his new single ‘LIFE OF THE PARTY’ via Mr Eazi’s record label emPawa Africa. Currently a trending sound on the popular social media platform, the viral TikTok song marks oShamo’s first single of 2024, and it follows his breakout singles from last year ‘Into You’ and ‘Why You Lying’ that propelled him to over eight million worldwide steams and thrust him into the global music zeitgeist.
Written by oShamo, and produced by SkeellzGotBeats, the infectious track is poised to become a staple in every party playlist this summer, and it encapsulates oShamo’s charismatic persona and bass-infused vocals. Seamlessly blending afrobeats and amapiano with contemporary influences, ‘Life of the Party’ is a testament to oShamo’s ability to craft infectious melodies and relatable lyrics that resonate with audiences worldwide. With its infectious hook and vibrant soundscapes, the song embodies the essence of social life, offering a fresh perspective on the thrill of nightlife and camaraderie.
For oShamo, his new single ‘Life of the Party’ reflects his own perception and experiences of social life and revelry as a twenty-year-old in London. Inspired by his journey from being an introvert to eventually embracing sociality, the track captures the essence of living in the moment and finding joy in the simple pleasures of life. As an artist who infuses his music with authenticity and cultural richness, oShamo continues to captivate audiences with his distinctive sound and compelling storytelling, solidifying his status as one of the most promising new talents in afrobeats music in 2024.
With a musical style that has been influenced by afrobeat and fuji pioneers like Fela Kuti and Ayinde Barrister, oShamo embodies the vibrant spirit of modern afrobeats music. Born in Lagos and residing in London, oShamo’s musical journey began at the age of 14, inspired by the likes of Wizkid, Mr Eazi, and Burna Boy that have paved the way for afrobeats music on the world stage. His infectious melodies and captivating hooks have quickly caught the attention of listeners worldwide, propelling oShamo to over 8 million plays online, and over 200,000 social media followers in less than two years.
Infusing his tracks with a rich blend of languages, including Yoruba, English, and Arabic, oShamo creates a multicultural tapestry that resonates with listeners across the world. As the youngest Nigerian artist to make a mark on the UK music scene, oShamo continues to push boundaries with his genre-defying sound, blending elements of afrobeats, fuji, afropop, and hip-hop music. With his new single ‘Life of the Party’, oShamo is inviting listeners to join him on a journey of celebration and self-expression, where every beat is a testament to the joy of living your life to the fullest.