Rocky Dawumi shares ‘Elevation’ music video from his #BeatsOfZion Album – WATCH
“Rocky is the next generation of Afro-beat, voicing the concerns of the voiceless with a great African, Jamaican and American orchestra of musicians forging a new sound with him in compositions that reflect both the past and a path to inform the future. “ Reggaeville
Rocky Dawuni is debuting his brand new “Elevation” video TODAY from his most recent album “Beats of Zion. With its message of championing the underdog, “Elevation” aims to depict global diversity in everyday life and spotlight the unsung heroes who are critical to making a difference in many communities and societies. It is a visual statement of aspiration and personal empowerment. The visuals, filmed in India by director Sairam Sagiraju, utilized multiple locations along the route from Bangalore to Goa depicting India in diverse ways as a visual metaphor of inclusion and connectivity.
Dawuni is seen as a traveling griot interacting in scenes and identifying with various groups; promoting girl child education, empowerment of untouchables, celebration of elders, protection of wildlife and the celebration of rural life to create this exhilarating feast of colors, sound and spectacle; all propelled by uplifting lyrics and grooves of this Nyayabinghi, Reggae and Pop fusion!
Rocky Dawuni, the international music star/global ambassador and humanitarian activist, released his highly anticipated 7th studio album Beats of Zion in March of 2019 through Six Degrees Distribution.
[Order here: https://rockydawuni.lnk.to/beatsalbum] The thirteen-track set follows the GRAMMY nominated album Branches of the Same Tree, (“Best Reggae Album” in 2016) and expands Rocky’s signature “Afro Roots” sound to include the diversity of the Ghanaian music scene and its current global outreach.
In a time when divisive rhetoric is on the rise and the political climate prefers to build walls over bridges, Rocky’s album Beats of Zion is a refreshing message about global unity and a worldview of oneness. Rocky passionately states, “We live in a time when the elements of international morality need to be proclaimed as a guiding principle for how we engage and deal with each other, between individuals, between communities and among nations. It is a time for global mobilization for action on challenging socio-political issues like the environment and the refugee crisis. Beats of Zion is the drumbeat of war against apathy and re-energizing the forces of love and hope.” He concludes, “Beats of Zion is the rhythm of change beating from a distance and getting louder to awaken positive consciousness.”
Rocky Dawuni “Elevation” video: