21 Savage, Kendall Jenner, James Harden & More Star In Adidas “Original is Never Finished 3”
Adidas dropped its latest Originals campaign and it features 21-year-old, Kendall Jenner along with NBA player James Harden, 21 Savage, Young Thug, and newly-inducted A$AP Mob member, Playboi Carti.
Alegra O’Hare, Vice President of global communications for Adidas Originals & Core, according to Adweek described this ad and another set to launch in China as “re-interpretations” of the larger campaign, which has been the brand theme for Originals in 2017.
Adidas Originals always wants to stay true to the ethos of endless creativity, and it is important to stay centric to our DNA in that a real original, and authentic creativity, is always a work in progress.
Watch the campaign video