The Choc Boi Nation has teamed up with Celebrity and Brand Merchandiser Jay Osbie to design and produce a debut range of unisex urban inspired sweat shirts and joggers tagged CBN apparel.
“Hip-hop has always been socially conscious and with this line, we hope to inspire Nigerians to take ownership despite the recession and literally “control their own individual economies” through innovation and entrepreneurship in order to become self-reliant”. – DJ Lambo (CBN)
“I am excited to be working with Chocolate City Music on this project. Hip-hop in Africa is breaking boundaries. Merchandising is something we are passionate about and we have a great partner in CCM as they were able to recognize the opportunity. The idea behind this is really hopeful and inspirational – Control the economy”. – Adejuwon Isola-Osobu (Jay Osbie CEO)
The limited edition range of clothes come in light grey, black, burgundy for N10, 000 a piece and N19, 000 for the set. They are available exclusively on jayosbie.com/cbn and at African e-commerce giant Jumia for 2 weeks from 23rd May 2017 before it goes live across numerous online and offline retailers.
Get yours today. #ControlTheEconomy.
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