Adidas dropped its latest Originals campaign and it features 21-year-old, Kendall Jenner along with NBA player James Harden, 21 Savage, Young Thug, and newly-inducted A$AP Mob member, Playboi Carti.
Alegra O’Hare, Vice President of global communications for Adidas Originals & Core, according to Adweek described this ad and another set to launch in China as “re-interpretations” of the larger campaign, which has been the brand theme for Originals in 2017.
She said;
Adidas Originals always wants to stay true to the ethos of endless creativity, and it is important to stay centric to our DNA in that a real original, and authentic creativity, is always a work in progress.
Watch the campaign video
