The Weeknd is the face of H&M Menswear line

The Weeknd was just announced to be the new face of H&M Menswear line.

Needless to say, The Weeknd has been on a successful wave.

Winning a raft of awards in Canada and the U.S. for his music. The Canadian pop sensation is teaming up with the Swedish fast-fashion brand as he fronts its upcoming menswear collection “Spring Icons Selected by The Weeknd”.

H&M is keeping on the dl the details, but did disclose that the line will feature key items handpicked by the Toronto-born singer-songwriter, whose real name is Abel Tesfaye. The retailer plans to unveil the line at its stores on March 2.