Pharrell Williams has just recorded a new song that won’t be played until 100 years!
The 44-year-old entertainer teamed up with LOUIS XIII cognac to create “100 Years” – The Song We’ll Only Hear If We Care – and store the recording in an underground vault until 2117.
Pharrell‘s song is said to be a “creative expression of the delicate relationship between nature and time, and the effect humans have on their environment” and will only be released if we have taken care of our planet in the future.
The song was recorded onto a record made of clay and stored in a safe that is only destructible when submerged in water. If sea levels continue to rise due to climate change, the song will be lost forever.
Prior to safely burying the song, 100 select people had the chance to listen to the song at an exclusive event in Shanghai, China on Monday (November 13) hosted by Global Executive Director of Louis XIII Ludovic du Plessis.
Prior to burying the song, 100 select people had the chance to listen to the song at an exclusive event in Shanghai, China on Monday (November 13) hosted by Global Executive Director of Louis XIII Ludovic du Plessis.
Pharrell says about the initiative:
I love the fact that LOUIS XIII thinks a century ahead. We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.
In 2015, LOUIS XIII partnered with renowned actor and creative visionary John Malkovich to create “100 Years: The Movie You Will Never See,” a thought-provoking artistic work that explores the relationship of past, present, and future.
See the vidoe clip below: