Box-Office Analysis: What’s Behind ‘Suicide Squad’s’ Huge Saturday Drop?

Aug 08, 2016 |

The anti-superhero film scored the top August opening of all time, but there could be trouble on the horizon for the supervillains.
The news couldn’t have been better for Warner Bros.’ DC Extended Universe as Saturday morning dawned over the Aug. 5-7 weekend. Despite horrible reviews, director David Ayer’s Suicide Squad took in a mighty $65.1 million at the Friday box office, enough for a $145 million-$150 million North American debut judging by normal modeling analytics.

But foot traffic at theaters across the country fell off dramatically throughout Saturday. Revenue ended up being down 41 percent from Friday to Saturday, a huge decline.

To be sure, Suicide Squad still opened to a huge $135.1 million domestically, wresting the August crown from Marvel and Disney’s likewise offbeat superhero film, Guardians of the Galaxy, which debuted to a surprising $94.3 million in 2014 on its way to earning a better-than-expected $773.3 million globally, including $333.2 million domestically.



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